Understanding Affiliate Programs
Posted on : 11-10-2011 | By : Tegoeh Chuzy | In : Affiliate
Tags: affiliate, affiliate website, Content Services, Google, Google adsense, Group Firm, Information Entertainment, Pay Per Click, Pay Per Lead, Pay Per Sale, Understanding Affiliate Programs, Web Visitors
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Affiliate programs are usually not well understood. To begin to understand let’s review the terminology. To make an initial clarification, an affiliate is any person who has a Web page and makes “referred” or promoting a product to earn commissions. From that Web page, it sends the visitor to the merchant’s website, which is selling the product. The merchant can be defined as the group, firm or company that owns a product and shares the revenue from purchases received from the affiliate website.
There are three basic types of affiliate programs, although the first two are the most common.
PPC (Pay Per Click) – This is when an affiliate is rewarded for sending traffic to the merchant. A clear example is Google Adsense.
PPS (Pay Per Sale) – This is when the affiliate is rewarded by the merchant if the referral that is sent generates a sale.
PPL (Pay Per Lead) – This is when the merchant agrees to pay a commission if referred to your Web page performs an action, as you register, fill out a form or what the dealer offers.




