If you read our section on search engine optimization (SEO), or are simply interested in positioning your website at the top of Google, it’s interesting to know which is the Google PageRank. This section will give an introduction to the primordial know about PageRank, PR now, and the importance it represents for your website.

The founders of Google, Larry Page and Sergey Brin, created the PR as part of its technology to assess websites. Google did not become the best Internet browser by accident, but provides the best results. Google was the first company that patented consider external links or incoming. These links are essential for the PR.

In essence, PageRank is a way of determining the value of a Web site, and many SEO experts believe that this directly affects the search terms and keywords used by the Web. It is thought that a website with high PR will have higher priority on certain words or phrases that others with less PR, but there is controversy on this issue.

This value that Google is determined by the quality of your website get links from other Web. Therefore, few are more links and better, but you’ll evaluate your site and better positions in search engines.

Google gives a brief explanation of how they manage their PageRank system which is shown below:

The PageRank is based on the unique nature and democratic Web, using its vast link structure as an indicator of an individual page’s value. Google interprets a link from page A to page B as a vote, from A to B.

But Google looks at more than the sheer volume of votes, or links get, and also analyzes the page that sends the vote. The votes that are sent by pages considered “important” weigh more heavily and help to make other pages “important.”

High-quality sites receive a higher PR, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you without your request does not match. Therefore, Google combines PageRank with sophisticated matching techniques to find pages that are important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the content of the page (and the content of the pages linking to you) to determine what is a good match for your query.

The key thing to understand here is that is a combination of variables that determine how well run your site on Google. These are the variables are most important to keep in mind:

* Inbound links to your Web site.
* The importance of the pages linking to your website and your PR.
* The keywords that other sites use to link to your site.
* The keywords located on your Web site, particularly in titles and headlines.

Some of these factors can be controlled by you and others can be manipulated in some way but not directly controlled. The most important thing to understand is that all these variables are that will determine the top (first position) to display your site’s search engine results. PR is calculated for these variables and then some.

How do we view the valuation of Google PageRank?

There are several ways to see the PR of our Web site. Using free tools installed on other Web pages or on your computer by installing the Google toolbar. You can download it here, Google Toolbar

Once installed, you’ll see a little green bar that varies depending on the Web pages you visit. The green bar represents the PageRank of the page you’re viewing in your browser. The ranking is measured with a numbering from 0 to 10. If you do not want to install this bar, just put “pagerank” in the Google search engine and you will see several sites where calculate the PR of your site.

The movement that arose when Google launched its green bar was unexpected proportions. Many webmasters began desperately seeking ways to increase your PR and websites with high PR values ??realized this. They began selling bonds for amounts of money variables reaching hundreds of dollars per link. A link from a page of PR 5 to 10, considerably increases your own PR but is very low. I do not want to say that external links are dropped with a lower PR. For example, I still accepted for several of my Web, links to other pages with PR 2. There is nothing wrong with that. A Web can have a low PR but have a very decent traffic so we are also interested in receiving it links. However, I always try to at least get 2 or 3 links per month with a PR greater than 4.

The technology that Google PageRank is quite complex and contains many variables, some mentioned above, and interpret the exact value of these numbers (1-10) is difficult, especially when the only Google really knows how it works. Nobody knows exactly how often are changes in the PR, so often we are not seeing our PR updated. For all this, we must not become obsessed with getting a high PR. If you apply SEO techniques regularly, your website will gain value by itself in the end your PR will rise naturally.

PageRank is not an exact science

Many SEO experts are tracking what is best for the PR and research to other websites with high PR to see what they are doing well, so you can replicate his techniques up his own PR. Not a bad technique, copy what works and do it better than the competition.

This in theory is fine, but in practice the results are rather random when it comes to PR and search results on search engines. As mentioned, the algorithms that Google uses are complex and often beyond the logic of the Webmaster. There are cases where you just do not know how the PR is acting and why.

Cases can be given a high PR pages with few or no inbound links. This shows that there are other variables that manage the PR, it leaves one wondering what happens … Luckily, this too can benefit us by giving us suddenly a high PR without much explanation. For this very reason, it is best to do things right and not worry too much about whether our green bar up or not.

Some tips on PageRank

The best advice I can give to get a good PR is to ignore it and focus on controlling variables.

Make others link to your website is one of the best practices for promoting it. Focus on getting a good number of links from quality sites with a similar theme to your Web. This will make your PR go up and increase the number of visitors, do not go crazy looking for links from high PR to link to you. Just get links. As I said before, I always look for links to a minimum PR 2 (with one exception), but lower PR are also valid.

Learn about the importance of words and phrases (keywords). Good research is crucial for attracting traffic to your website. Make your content is interesting, and that these words and phrases are introduced in a logical and organized. There is no point to attract visitors if they are to be in bad taste in my mouth after visiting your site. Make them eager to go back.

A good practice is to search for pages similar to yours and see what keywords are using. Write them and see the competition they have. Can then be integrated into your Web content.

If you create a good website with good content, keep in mind always the keyword you’re using. If your site is new, works every day adding content and getting external links to your site. This will make your PageRank up so that you will not even notice. The websites with higher PR often do not worry about your PR, just keep adding content to other sites are happy to link.

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