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SEOMoz and Web stats

Posted on : 24-09-2011 | By : Tegoeh Chuzy | In : Blogging, Google

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SEOMozJoachim Kupke, a senior engineer at Google, the Search Marketing Expo in New York said last October that the Internet consists primarily of duplicate content. This is certainly one reason of many that can explain why the search engine result lists give her a little sometimes.

But another issue is the so-called “churn rate” or “churn rate”. Rand Fishkin of SEOMoz further says that the Internet is mostly short-lived.

What does this mean and what impact the churn rate has actually?

SEOmoz offer a wide selection of so-called SEO tools and a part of their work is the preparation of data. Some examples for the indexing of December are 47, 6 billion unique URL’s, 223 million sub-domains, domains and 547 000 000 000 59.5 main links.

From these data trends can be won and the churn rate among them can be clearly identified.

URL’s are quickly outdated

After only one month 25% of all URL’s are no longer confirmed. That means they were either duplicates or were provided with so-called session parameters or not found anymore. After half a year 75% of the billions of URLs were no longer to confirm it. And after a year only 20% of the original URL’s were ever verified.

That is, when back-link structure, it may be that many links are no longer valid or to achieve in a short time. It is important to understand that links that can be set now (with recycled content, for example) in order to obtain short-term ranking success, not as sustainable, as methods that are designed long-term.

That does not mean you should avoid areas with high revolutions, because it can cause long-term link value. But it is important that you know the difference.

SEOMoz ranking

SEOMoz uses its own ranking algorithms to calculate the value of domains. This is similar to Google PageRank and also with a value of zero to ten so-called bemessen.Der mozRank shows clearly that very few reach URL’s ranking of 5, so I can consider myself happy with a height of 3.06 in mozRank for immediate action. eu.

In number around 8% mozRank third mozRank 4 have less than 5% and 5 mozRank have only 1%.

The significance of these figures is that the overwhelming number of those who have pages that have little or no value set in the sense of Wichtigkei it. That is, they have few or no backlinks that would constitute a higher ranking.

This also means that the vast number of pages disappear from the search results or they slide down so far that they play no role.

When one considers that SEOmoz has more than a year away indexed over 500 billion unique URL’s and almost 80% after 12 months are no longer there, then you know how important a few backlinks to be able to keep your site from search engines-man’s-land.

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